Public relations

A chief executive’s (CEO’s) schedule rarely has extensive windows for spokesperson training sessions before a media engagement. In situations of current events, business launches or opportunistic interviews with specialized media, corporate communication teams must execute an express preparation protocol. According to studies on…

In the dynamism of public relations and corporate communication, the moment before pressing the send button on a press release is the last quality-control barrier. Media newsrooms receive hundreds of news items a day, so a technical failure,…

In today’s corporate and strategic communication environment, the border between organizational culture and external reputation has become completely permeable. For decades, corporate public relations operated under a one-way scheme in which messages about a company’s identity, values and labor policies were meticulously controlled from the…

The adoption of technologies based on artificial intelligence, conversational agents and process automation has redefined the internal operations of communication and marketing departments. However, for general managers, corporate affairs managers and brand leaders, unrestrictedly delegating public interaction to algorithms without editorial control represents a direct threat…

Media tracking and monitoring of brand presence (clipping) have undergone a radical transformation thanks to natural language processing and intelligent automation. Traditionally, gathering appearances in print press, digital portals and social media required hours of manual work searching, classifying and building…

In an embassy setting, communication teams often face a recurring challenge: the ambassador dismisses digital results, considering them mere entertainment. When cultural diplomacy is reduced to “posting pretty pictures” on social media, it loses its political and strategic weight. To change this perception, it is essential to transform the way…

Getting coverage in specialized media remains one of the main goals of many B2B startups. However, a frequent mistake is to assume that all technology and digital health media look for the same stories. As a result, companies send exactly the same release or pitch to dozens of newsrooms and, after receiving…

Getting a meeting with an international fund is only one part of the fundraising process. Before answering an email or scheduling a video call, having good English-language communication for startups is decisive, since many investors do preliminary research on the company. Website, founders’ profiles, coverage in…

The pharmaceutical industry faces a challenge few industries share: communicating innovation without the message being interpreted as improper advertising. In Mexico, where regulation of health-supply advertising is overseen by the Federal Commission for the Protection against Sanitary Risks (COFEPRIS), the difference between informing and promoting can have implications…

Latin America is going through a new stage for the entrepreneurial ecosystem. Although venture capital investment began to recover during 2024 and 2025, competition for attracting funds, customers and media coverage is increasingly intense. In this scenario, it is not enough to develop good technology or reach growth metrics: it is also necessary to be…

A solid public relations strategy is today a key pillar for connecting with employees, customers and interest groups, ensuring narrative consistency and protecting reputation in scenarios of uncertainty. The importance of a good public relations strategy in a highly volatile business environment. The pandemic accelerated a profound shift in how…

A practical guide for executives seeking to secure media coverage, message clarity and corporate reputation in leveraged buyout operations. Public relations strategy for LBOs: the essentials from the very first moment. Public relations strategy for LBOs has become a decisive component for companies going through leveraged buyout processes.…

A key tool for handling sensitive information, optimizing launches and protecting corporate reputation. The embargoed press release has become a strategic tool for companies seeking to ensure impact, narrative control and reputational protection. Although it is not a legal contract, this resource remains valid as an agreement of trust between brands…

Choosing the right communication agency can translate into a significant increase in a company’s revenue and brand value

Public relations plays an integral role in building and maintaining strong relationships with stakeholders