Media

The end of the quarter arrives and the Head of Communication faces the most uncomfortable meeting on their calendar: presenting results to the ambassador. On the table is a report detailing hundreds of hours invested in design, writing and hierarchical approvals. However, the metrics show stagnant reach and an engagement…

Media training equips a spokesperson to effectively convey corporate messages in front of a media outlet. Public relations professionals often hear company directors or CEOs say phrases like: “I know the company’s topics very well. I don’t think I need media training”.…

Communicating effectively and efficiently

When preparing this document, remember to include seven aspects: Detection of the organization’s vulnerabilities. Possible crisis scenarios and impact on your “Stakeholders”. Developing a Contingency Plan, including strategies, alerts, arguments and communication materials. Appointing the members of the Crisis Committee, defining responsibilities and reaction times. Monitoring of actions, statements, news items or impacts in the media. Recovery of the cr

Before an online attack occurs, the brand must have a prevention and action plan to weather the crisis. Their goal is to plant comments that negatively impact brand reputation, causing discomfort and bothering other users. These are trolls, those anonymous users who browse social media…

A good Public Relations agency works so its clients achieve their communication goals. What could a public relations professional and a doctor have in common? Apparently nothing. However, public relations professionals and doctors live through similar situations in our day to day. Patients usually visit a doctor’s office to solve a problem…

Our customer is the best ally when we intend to expand the horizons of our brand or business on social media.