Advertising

A high CTR, a competitive CPM and a cost per click below average are usually read as signs that an ad campaign is working. However, many startups discover a different reality when the leads reach the sales team: contacts don’t respond on WhatsApp, don’t answer calls or simply disappear before…

Every quarter, many Mexican fintechs allocate more budget to digital campaigns and still get fewer activated users for each peso invested. The consequence usually shows up in an increasingly high Customer Acquisition Cost (CAC), an indicator that worries growth teams as well as marketing directors and CEOs. Before assuming…

In the digital marketing ecosystem, ad creatives have become an essential resource for brands seeking to stand out in highly competitive markets. According to Statista data, global digital advertising spending exceeded USD 600 billion in 2023, which confirms that companies that don’t optimize their…

should they invest in influencers or opinion leaders? Both can be valuable, but each offers different advantages

implementing neuromarketing in your business

The storytelling technique is the key to generating engagement and empathy with our target audiences. Today, the new communication model involves connecting, knowing the weight of words and the consequences they have on those who hear them. This means stopping to analyze our audience, realizing their way…

What do the senses and a company’s sales growth have in common? Although at first glance there may not seem to be much of a relationship, sensory marketing is leading many brands to success by using the emotional component in combination with our five senses to capture the customer’s attention and make their purchase…

Although at first glance there may not seem to be much of a relationship, sensory marketing is leading many brands to success. What do the senses and a company’s sales growth have in common? Although it may not seem so, sensory marketing is leading many brands to success that have used the emotional component, in combination with…

Whether a public relations professional, marketer or advertiser, the communication professional must work as a team to ensure their company’s success. Despite being considered a support body within a company’s organizational chart, the Communication Office or Department plays an important role in meeting its objectives. Thus,…

Six basic tips for facing this situation simply and effectively.