Public Relations

In today’s corporate and strategic communication environment, the border between organizational culture and external reputation has become completely permeable. For decades, corporate public relations operated under a one-way scheme in which messages about a company’s identity, values and labor policies were meticulously controlled from the…

At the end of each cycle, the communication officer of an international cooperation agency, NGO or foundation delivers their flagship document to the regional headquarters or the main donor. The text is impeccable from a technical standpoint: it rigorously complies with the logical framework, details budget execution and exhaustively lists every workshop, forum…

The adoption of technologies based on artificial intelligence, conversational agents and process automation has redefined the internal operations of communication and marketing departments. However, for general managers, corporate affairs managers and brand leaders, unrestrictedly delegating public interaction to algorithms without editorial control represents a direct threat…

An institutional video about the company’s new water sustainability strategy is published on the official channels. At the head offices in Lima or Mexico City, the board celebrates it as a resounding success; the metrics on LinkedIn show applause from investors, congratulations from business associations and comments from industry analysts.…

Media tracking and monitoring of brand presence (clipping) have undergone a radical transformation thanks to natural language processing and intelligent automation. Traditionally, gathering appearances in print press, digital portals and social media required hours of manual work searching, classifying and building…

For a sustainability manager, few situations are as frustrating as publishing a legitimate achievement in resource management and receiving an avalanche of public skepticism. Months are invested in optimizing water recirculation or in reforestation programs, but when it is released, the audience immediately labels environmental communication as greenwashing (…

Mining communication in the extractive sector faces a constant problem: when a community conflict, an environmental incident or a debate about the impact of operations arises, response speed is everything. In these scenarios, the press team drafts an immediate position, but the internal matrix requires sign-off from…

The scene is recurrent in diplomatic missions’ press offices: the Foreign Ministry in the capital sends an official release about a new bilateral agreement and the embassy’s community manager translates it word for word into the host country’s language. It is a fundamental strategic mistake: confusing literal translation…

Getting coverage in specialized media remains one of the main goals of many B2B startups. However, a frequent mistake is to assume that all technology and digital health media look for the same stories. As a result, companies send exactly the same release or pitch to dozens of newsrooms and, after receiving…

Getting a meeting with an international fund is only one part of the fundraising process. Before answering an email or scheduling a video call, having good English-language communication for startups is decisive, since many investors do preliminary research on the company. Website, founders’ profiles, coverage in…

The pharmaceutical industry faces a challenge few industries share: communicating innovation without the message being interpreted as improper advertising. In Mexico, where regulation of health-supply advertising is overseen by the Federal Commission for the Protection against Sanitary Risks (COFEPRIS), the difference between informing and promoting can have implications…

Latin America is going through a new stage for the entrepreneurial ecosystem. Although venture capital investment began to recover during 2024 and 2025, competition for attracting funds, customers and media coverage is increasingly intense. In this scenario, it is not enough to develop good technology or reach growth metrics: it is also necessary to be…

A solid public relations strategy is today a key pillar for connecting with employees, customers and interest groups, ensuring narrative consistency and protecting reputation in scenarios of uncertainty. The importance of a good public relations strategy in a highly volatile business environment. The pandemic accelerated a profound shift in how…

A practical guide for executives seeking to secure media coverage, message clarity and corporate reputation in leveraged buyout operations. Public relations strategy for LBOs: the essentials from the very first moment. Public relations strategy for LBOs has become a decisive component for companies going through leveraged buyout processes.…

The importance of business communication strategy. In an environment where every message competes for attention, business communication strategy has become a decisive factor for building reputation, attracting talent, retaining customers and maintaining consistency between what an organization says and what it actually projects. According to a study by…