Corporate Communication

A chief executive’s (CEO’s) schedule rarely has extensive windows for spokesperson training sessions before a media engagement. In situations of current events, business launches or opportunistic interviews with specialized media, corporate communication teams must execute an express preparation protocol. According to studies on…

In the dynamism of public relations and corporate communication, the moment before pressing the send button on a press release is the last quality-control barrier. Media newsrooms receive hundreds of news items a day, so a technical failure,…

In today’s corporate and strategic communication environment, the border between organizational culture and external reputation has become completely permeable. For decades, corporate public relations operated under a one-way scheme in which messages about a company’s identity, values and labor policies were meticulously controlled from the…

The adoption of technologies based on artificial intelligence, conversational agents and process automation has redefined the internal operations of communication and marketing departments. However, for general managers, corporate affairs managers and brand leaders, unrestrictedly delegating public interaction to algorithms without editorial control represents a direct threat…

Media tracking and monitoring of brand presence (clipping) have undergone a radical transformation thanks to natural language processing and intelligent automation. Traditionally, gathering appearances in print press, digital portals and social media required hours of manual work searching, classifying and building…

Getting a meeting with an international fund is only one part of the fundraising process. Before answering an email or scheduling a video call, having good English-language communication for startups is decisive, since many investors do preliminary research on the company. Website, founders’ profiles, coverage in…

The adoption of generative AI, predictive analytics and autonomous agents is transforming efficiency, creativity and decision-making in leading organizations. AI marks the new frontier of digital marketing and business. Artificial intelligence has stopped being an aspirational value and become the operating core of companies…

A practical guide for executives seeking to secure media coverage, message clarity and corporate reputation in leveraged buyout operations. Public relations strategy for LBOs: the essentials from the very first moment. Public relations strategy for LBOs has become a decisive component for companies going through leveraged buyout processes.…

The importance of business communication strategy. In an environment where every message competes for attention, business communication strategy has become a decisive factor for building reputation, attracting talent, retaining customers and maintaining consistency between what an organization says and what it actually projects. According to a study by…

Leveraging tools such as social selling or content marketing