Business Reputation

A chief executive’s (CEO’s) schedule rarely has extensive windows for spokesperson training sessions before a media engagement. In situations of current events, business launches or opportunistic interviews with specialized media, corporate communication teams must execute an express preparation protocol. According to studies on…

In the dynamism of public relations and corporate communication, the moment before pressing the send button on a press release is the last quality-control barrier. Media newsrooms receive hundreds of news items a day, so a technical failure,…

In today’s corporate and strategic communication environment, the border between organizational culture and external reputation has become completely permeable. For decades, corporate public relations operated under a one-way scheme in which messages about a company’s identity, values and labor policies were meticulously controlled from the…

The adoption of technologies based on artificial intelligence, conversational agents and process automation has redefined the internal operations of communication and marketing departments. However, for general managers, corporate affairs managers and brand leaders, unrestrictedly delegating public interaction to algorithms without editorial control represents a direct threat…

Media tracking and monitoring of brand presence (clipping) have undergone a radical transformation thanks to natural language processing and intelligent automation. Traditionally, gathering appearances in print press, digital portals and social media required hours of manual work searching, classifying and building…

Latin America is going through a new stage for the entrepreneurial ecosystem. Although venture capital investment began to recover during 2024 and 2025, competition for attracting funds, customers and media coverage is increasingly intense. In this scenario, it is not enough to develop good technology or reach growth metrics: it is also necessary to be…