Insights from the blog.

Perspectives, trends and learnings from our team on strategic communication, digital marketing, advertising and reputation.

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Why does your company need to be on social media?
Digital Marketing
Why does your company need to be on social media?

social media must be part of an organization’s communication and public relations strategy

Dec 2015→
Neuromarketing: the best path for your company to grow
Digital Marketing
Neuromarketing: the best path for your company to grow

If you are looking to help your customers make a purchase decision, follow these neuromarketing tips.

Aug 2015→
How to write a successful press release?
Public Relations
How to write a successful press release?

The press release is a valuable tool for making an announcement, reporting the launch of a product or telling a story.

Jul 2015→
Media training: boosting the leader’s communication skills for the growth of their company
Public Relations
Media training: boosting the leader’s communication skills for the growth of their company

Media training can make the difference between a company spokesperson with clear messages and defined objectives; and a leader

Jul 2015→
Content marketing for SMEs: four reasons to attract more customers
Digital Marketing
Content marketing for SMEs: four reasons to attract more customers

Content marketing, the key to success. Strengthen it with a public relations agency. Experts in creating, distributing and promoting high-quality content to reach your business goals. Invest in your future!

Apr 2015→
11 tips for winning your customers’ hearts
Digital Marketing
11 tips for winning your customers’ hearts

Winning over the customer is work that requires a lot of creativity and “tact”. With these resources, getting the customer to fall at your feet will not be complicated; it is just a matter of daring to make a difference and winning their heart. If you are looking to win over your customers and build lasting relationships, I recommend you consider working with a public relations agency.

Mar 2015→
Are your communication skills leading you to success?
Digital Marketing
Are your communication skills leading you to success?

Communication is a powerful tool that can help us achieve our goals through persuasion

Mar 2015→
Why does my company need a communication plan?
Public Relations
Why does my company need a communication plan?

Learn how to create an effective communication plan for your company and increase your visibility in the market. Find out how to analyze the context, set out creative strategies and evaluate results to steer your messages and actions toward business success.

Feb 2015→
5 tips for growing an SME on social media
Digital Marketing
5 tips for growing an SME on social media

5 tips for growing an SME on social media

Feb 2015→
If my product or service is the best on the market, why do they choose the bad one?
Digital Marketing
If my product or service is the best on the market, why do they choose the bad one?

Knowing your product is attractive, in these times when competition is fierce

Feb 2015→
Four common mistakes in a press release
Public Relations
Four common mistakes in a press release

four mistakes when writing a press release

Nov 2014→
Why bet on public relations and marketing for my company?
Public Relations
Why bet on public relations and marketing for my company?

Betting on public relations in my company

Oct 2014→
LinkedIn and its many possibilities for attracting more customers
Digital Marketing
LinkedIn and its many possibilities for attracting more customers

LinkedIn and its many possibilities for attracting more customers

Sep 2014→
Four steps for decision-making
Digital Marketing
Four steps for decision-making

Proper decision-making can help your company grow

Aug 2014→
Five ways to optimize the corporate Fan Page on Facebook
Digital Marketing
Five ways to optimize the corporate Fan Page on Facebook

Tips for having a profitable Fan Page

Jul 2014→
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