Perspectives, trends and learnings from our team on strategic communication, digital marketing, advertising and reputation.
Here we present four reasons that show how necessary it is to be on social media. Social media in a company is essential to its success. The time has passed when these platforms had no place in an organization’s communications strategy. Today, they are vitally important for…
Starting to communicate about your brand will always be a good idea, but you need to know how to do it. If your company has decided to have greater visibility through the media, consider that press releases are a valuable document that fulfill, in the first instance, the mission of attracting…
Communication in companies is one of the most important tools for connecting with internal and external audiences. Communicating the actions carried out to publicize announcements, new products, new services or to face a communication crisis has become a challenge for communicators, since at this time it is…
A customer always wants to be treated as unique and wants to take away the best experience in the buying process when acquiring a product or service. Thus, content marketing is based on giving added value to that consumer, but that value must be real, attract our audience and keep them captive to…
These phrases will help you and your team stand out from your competition and win over your customers
Public Relations (PR) and they are nothing other than: “All those communication actions that an organization carries out strategically, coordinated and sustained over time
Whether a public relations professional, marketer or advertiser, the communication professional must work as a team to ensure their company’s success. Despite being considered a support body within a company’s organizational chart, the Communication Office or Department plays an important role in meeting its objectives. Thus,…
Before an online attack occurs, the brand must have a prevention and action plan to weather the crisis. Their goal is to plant comments that negatively impact brand reputation, causing discomfort and bothering other users. These are trolls, those anonymous users who browse social media…
A good Public Relations agency works so its clients achieve their communication goals. What could a public relations professional and a doctor have in common? Apparently nothing. However, public relations professionals and doctors live through similar situations in our day to day. Patients usually visit a doctor’s office to solve a problem…
At Velvet, communication focuses on the customer and excellence. Fashion, luxury and glamour can give us good marketing lessons in interesting stories such as “Velvet”, the Spanish series on Antena 3, now in its fourth season. Taking a look at the way of seeing, feeling, understanding and…
Positioning a brand through public relations means keeping it in the attention of its target audience regarding the product or service it offers. How is all this achieved? Through a strategy that lays out actions focused on meeting needs and being more effective than the competition. An emotional bond must be established between the brand and…
An American tycoon who revolutionized marketing and public relations. I have a special fondness for World History, which leads me to look for historical or period series. Not only because they present the events or moments that marked the life of civilizations, but because of the lessons we can learn from our ancestors.…
If your goal is to attract and retain a potential customer, turning them into an ambassador for your brand, follow these tips
Public Relations seeks to create innovative communication strategies, capitalizing on the brand’s differentiating values
A good spokesperson will make their company grow if they listen to their Communication advisors in public relations after each interview
5 ways to attract profitable customers to your business with the help of a public relations agency in Mexico
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