Insights from the blog.

Communicating effectively and efficiently

80% of business owners and public relations professionals believe digital storytelling is the future. New generations such as millennials are the most likely to be influenced by blogs and social media. Public relations emerged in the second half of the 19th century, out of the need of large companies to fight attacks from the press…

Decision-making is based on emotions, and this is the main characteristic for today’s brands to achieve a true connection with their audiences. One of the most essential factors in advertising and marketing is the way of connecting with the audience. It is known that 80%…

Strategy and creativity are two tools of the public relations professional for creating successful communication plans. Brainstorming is one of the techniques that most favors the development of creativity within a team. It consists of one or several sessions in which members present their ideas to solve a problem or create the best strategy…

The more companies know consumers and the factors that influence their behavior, the more effective they are at selling their products and services. Alejandra is at a crossroads in a clothing store: two garments with similar features catch her attention; however, the price of one of them…

Communicating for success is a long-term task, but it is achieved with efficiency and effectiveness. Communicating goes far beyond words because it encompasses the tone in which we express ourselves, the intention of what we want to convey, when we say it and non-verbal language, which communicates up to 80%…

We live in an extremely competitive market, with a series of similar characteristics in terms of products and services and with loyalty strategies that lose more and more value for the consumer. When it comes to doing business, it is no longer enough to have a solid offering of products or services; we also need to give visibility to the…

The storytelling technique is the key to generating engagement and empathy with our target audiences. Today, the new communication model involves connecting, knowing the weight of words and the consequences they have on those who hear them. This means stopping to analyze our audience, realizing their way…

When preparing this document, remember to include seven aspects: Detection of the organization’s vulnerabilities. Possible crisis scenarios and impact on your “Stakeholders”. Developing a Contingency Plan, including strategies, alerts, arguments and communication materials. Appointing the members of the Crisis Committee, defining responsibilities and reaction times. Monitoring of actions, statements, news items or impacts in the media. Recovery of the cr

Making the most of its full potential requires a well-planned strategy that spells success for the brand. One of the most effective and indispensable tools for announcing something important is the press conference. The press conference is not the only way to communicate news to journalists, so…

If you pay attention to your Communication advisors’ recommendations, you will make your company grow. Considering having a spokesperson in our company is very necessary. If we have one, is it necessary for this spokesperson to be prepared to talk with its stakeholders: shareholders, customers, media and other interest groups of the company? The answer…

What do the senses and a company’s sales growth have in common? Although at first glance there may not seem to be much of a relationship, sensory marketing is leading many brands to success by using the emotional component in combination with our five senses to capture the customer’s attention and make their purchase…

Although at first glance there may not seem to be much of a relationship, sensory marketing is leading many brands to success. What do the senses and a company’s sales growth have in common? Although it may not seem so, sensory marketing is leading many brands to success that have used the emotional component, in combination with…

Analyzing possible scenarios and preparing for fortuitous situations will be a great help in reducing the impact of a blow to a company’s reputation. A few years ago, a former coworker told me he was very excited about his new position at an important company. It was the opportunity he had…

A report shows the shift in consumers’ preferences as the virus spreads around the world. A recent study by Captify’s premium publisher network states that as the coronavirus spreads around the world and the number of infected people grows exponentially, the behavior…