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Four steps for decision-making

Proper decision-making can help your company grow

Francisco Nuñez Avila · LATAM CEO / Aug 2014
Four steps for decision-making

Every day from the moment we wake up until we rest we make decisions. What clothes do we put on? What do we want to eat? Or which street should we take to get there? These are questions we ask ourselves and answer in seconds or minutes, making decisions.

The corporate world is also full of moments in which decision-making can change an organization’s course.

A survey by the consultancy McKinsey Quarterly of 2,207 executives indicates that only 28% of the strategic decisions in their companies were good, 60% said bad decisions were as frequent as good ones; and the remaining 12% said they were very good decisions.

Proper decision-making can help your company grow. Follow these steps and speed up this process.

  1. An open attitude toward the unknown. Faced with an unknown situation or one that is not fully known, look for information and analyze the situation and its possible outcomes. This will help you see the future more calmly even if it is uncertain.
  2. Be creative. A dose of imagination can give new nuances or alternatives to the most important decisions. For example, surprising your customer or implementing a new work practice among your employees that keeps them motivated all the time.
  3. Manage the importance of things. There are situations that need your full attention but others can be delegated. The fundamental decisions should be those that demand the creation of a strategy or those that will give your brand or company an innovative twist.
  4. Anticipate the scenarios. It is true that nobody has a crystal ball, but it is always healthy to think about the consequences decisions can bring. What is the worst that can happen? Will it not have a big impact? Or what is the best that could happen? These are questions we should ask ourselves to clear up possible doubts.

Decision-making is not an easy task, but by following these steps we help things become simpler, both in small matters and in the fundamental and urgent ones.

FR
Written by
Francisco Nuñez Avila
LATAM CEO

Francisco Núñez ÁvilaMarketing and Strategy Director

I have over 15 years of experience working in marketing, advertising, and business management. My expertise lies in aligning communication strategies with business opportunities—spanning everything from campaign planning and media investment to content development.

In 2014, I co-founded Altavoz Comunicaciones alongside Paola Ascue. Today, as Marketing and Strategy Director, I develop plans that integrate reputation, creativity, and media, with a sharp focus on each client’s specific audiences and commercial objectives.

If you feel your brand deserves more attention than it’s currently getting, reach out to me at: fnunez@altavozcomunicaciones.com.pe

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