If what you need is to be closer to your customers and, of course, attract potential followers, there are many ways to generate visits and interaction toward the corporate website through a social network that has a lot to offer: LinkedIn.
Most organizations, if not almost all, choose to generate content through Facebook and Twitter but pay less attention to what LinkedIn can offer them in terms of brand exposure.
This social network is packed with professionals and companies in every field; and it helps users stay on your website as long as possible, besides bringing more traffic than the other virtual communities.
A study by the consultancy Digital Insights reported that at the end of 2013, 27% of users accessed LinkedIn from their cell phones, mentioned that there are around three million registered companies, and that 81% of the community belongs to at least one common-interest group.
Given these advantages, how can we generate more traffic on this social network? Below we share the following guidelines.
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- Create a complete profile. All the company’s data about the activity it carries out must be recorded here. Remember that this is the first contact between the user and the brand, so it must make a pleasant impact from the start.
- Add connections. The greater the number of clicks from first-degree connections, the more traffic to your website will increase. It is not advisable to limit the number of contacts because your visibility will also be limited. It is also recommended to place the links to the information on your page.
- Look for groups related to your brand. On LinkedIn there are groups of more than 500 thousand members; they are the right places to share or link articles not only to connect the company, but also so that your website gradually builds its leadership in the field.
- Create a group. It is a priority task for building an audience within LinkedIn and sending messages to that audience you want to retain whenever you consider it appropriate. In this way you will be able to direct traffic to your own in-house content.
- Take advantage of tools and applications. The social network promotes the visibility of your page. Some applications such as Slideshare (to show presentations) or Polls (lets you collect data from your contacts) will give a visual look to your site’s latest updates.
Remember that Facebook and Twitter are not the only channels for exposing your brand; with LinkedIn you can fulfill more than pleasant expectations in the future.
