A customer always wants to be treated as unique and wants to take away the best experience in the buying process when acquiring a product or service. Thus, content marketing is based on giving added value to that consumer, but that value must be real, attract our audience and keep them captive to our brand. We will go over 7 keys to achieve it:
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Know your current situation:
this is defined by answering the following questions: Who am I or what do I do or offer? Then, once the first step is done, you will analyze your competition: What type of content do I offer? Which actions are positioned best on social media? How often can I publish my content? Finally, you have to take into account what people say about you. This is measured through your brand’s reputation or by measuring how it is seen by our fans.
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Define objectives:
What do I want to achieve with this strategy? It is the question we must ask ourselves at the start in order to pin down the objectives we want to capture with it. From generating feedback among my followers, more sales of my product, increasing traffic to my content, improving the brand’s reputation, among others.
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Who is your target?
It is answered with questions such as: What type of audience am I addressing? How old are they? What interests them? How do they see my content? You gather all that information through a market study that sheds more light on how to better understand your audience.
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What content do I have and which do I need?
the aims you want to reach with your strategy, from how I can build loyalty in my customer, how I attract or persuade them, to analyzing what kind of message I want to give them.
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Before creating:
we must analyze what type of content my user wants, what I need to offer, what I have and can make useful. Don’t forget to venture into other formats that can help the topic I am developing, such as tutorials, making videos, contests, promotions on my website.
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Map content:
once the previous steps are done, it is time to measure your consumer depending on the purchase stage they are in: Are they buying my products for the first time? How many times do they see us daily? Do they offer suggestions or share my content?
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Analyze your actions:
We want to know whether what we do works or not. For this there are tools that will give us more data on the impact our product or service is having. For example: URL shorteners (for web pages and their content), statistics from Facebook, Twitter, we can use the figures given by Hootsuite, TweetDeck, YouTube (for video figures).
Creating content goes far beyond building it and publishing it so that it works quickly. Remember that we must take into account that the information we offer has to attract our audience and make it ours, and also that it keeps making the brand much better known.
