Communicating for success is a long-term task, but it is achieved with efficiency and effectiveness
Communicating goes far beyond words because it encompasses the tone in which we express ourselves, the intention of what we want to convey, when we say it and non-verbal language, which communicates up to 80% of what we want to say.
In that sense, it is known that for communication to have the desired impact on the audience, it must have two characteristics: effectiveness and efficiency. For example, if a brand is successful in its communication and wants to keep its audience captivated and, in addition, keep adding consumers, it must maintain a communication strategy that is effective; that is, its message must be understandable to everyone and lead them to the call to action. However, it must also be efficient, and to achieve this it will take into account the time and the medium through which it sends its message.
Many times achieving that combination in the business world is complicated; however, through a few simple tips it is possible to reorient communication and thus reach your goals:
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Be clear and simplify your message:
The success of effective communication is the simplicity and clarity of how you deliver a message. This takes a lot of imagination, creativity and dedication to craft your speech in front of the audience. When you find the essence of what you want to convey, your message will be at its best.
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Eye contact:
When a person makes eye contact with their audience, they build empathy, since through it you convey interest in people, showing that their opinion is important and unique to you. That is why it is vital never to start communicating without first making eye contact with your receiver.
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Be sincere and develop trust:
Credibility is fundamental when you express a message. Don’t act like someone you are not; be yourself when you express yourself. People can perceive transparency and conviction when something is communicated to them. That is why self-confidence attracts the other’s trust. Remember that it takes only 7 seconds for a person to form a first impression of you; and only 30 seconds to convey a message and perhaps reshape that first impression.
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Always generate a response:
All communication generates an action. If the communication you provide does not tend toward a response, something is wrong. Every communicator triggers in the person an action in response to the message given. This is how a company’s indicators will keep growing through its members’ proactivity.
There is no doubt that one of the most important abilities of human beings is the capacity to communicate. Apply these best practices in your company, and foster a productive, trustworthy environment that helps you grow as a team member; and that results in your company’s growth.
