Public Relations

If you pay attention to your Communication advisors’ recommendations, you will make your company grow. Considering having a spokesperson in our company is very necessary. If we have one, is it necessary for this spokesperson to be prepared to talk with its stakeholders: shareholders, customers, media and other interest groups of the company? The answer…

Analyzing possible scenarios and preparing for fortuitous situations will be a great help in reducing the impact of a blow to a company’s reputation. A few years ago, a former coworker told me he was very excited about his new position at an important company. It was the opportunity he had…

A report shows the shift in consumers’ preferences as the virus spreads around the world. A recent study by Captify’s premium publisher network states that as the coronavirus spreads around the world and the number of infected people grows exponentially, the behavior…

Starting to communicate about your brand will always be a good idea, but you need to know how to do it. If your company has decided to have greater visibility through the media, consider that press releases are a valuable document that fulfill, in the first instance, the mission of attracting…

Communication in companies is one of the most important tools for connecting with internal and external audiences. Communicating the actions carried out to publicize announcements, new products, new services or to face a communication crisis has become a challenge for communicators, since at this time it is…

Public Relations (PR) and they are nothing other than: “All those communication actions that an organization carries out strategically, coordinated and sustained over time

Positioning a brand through public relations means keeping it in the attention of its target audience regarding the product or service it offers. How is all this achieved? Through a strategy that lays out actions focused on meeting needs and being more effective than the competition. An emotional bond must be established between the brand and…

Public Relations seeks to create innovative communication strategies, capitalizing on the brand’s differentiating values

A good spokesperson will make their company grow if they listen to their Communication advisors in public relations after each interview

The press release is a valuable tool for making an announcement, reporting the launch of a product or telling a story.

Media training can make the difference between a company spokesperson with clear messages and defined objectives; and a leader

Learn how to create an effective communication plan for your company and increase your visibility in the market. Find out how to analyze the context, set out creative strategies and evaluate results to steer your messages and actions toward business success.

four mistakes when writing a press release

Betting on public relations in my company

Making a brand stand out is not an easy road; it takes a lot of effort, dedication and creativity to attract the attention and preference of its followers and thus make it their favorite.