Four advantages of implementing neuromarketing in your business

Implementing stimuli based on smells, colors, music and sensations can significantly boost a business’s sales.

Have you ever wondered why a person spends so much time in a physical or online store, what motivates them to buy, or how they can come to feel so identified with a brand? This may be due, to a large extent, to a good neuromarketing strategy. According to a study by the University of Granada, people take 2.5 seconds to decide on a purchase. Of that time, 95% is used by the brain in unconscious automatic processes, based on emotions. 

Brands such as Starbucks know this very well, a company that uses sensory marketing based on special aromas, relaxing music and comfortable environments, since it recognizes that its value lies in providing a complete experience; or Apple, which creates innovative and exclusive spaces so that its customers can feel free to try out its new launches for as long as they consider necessary.

In that sense, we will go over some of the advantages of implementing neuromarketing in business: 

1. It increases sales. According to a study by MoodMedia, a company specialized in customer experience, implementing neuromarketing solutions in a business can increase in-store sales by 10%. This is because customers stay longer in stores, stimulated by the aroma, the colors, the warmth of the place or the music. If you add to this a good online experience, supported by the different technological tools, and outstanding service, great results will undoubtedly be reflected in the business’s profitability.
2. It improves the customer experience. Applying neuromarketing makes it possible to know how the consumer behaves throughout the entire buying process, what their tastes and preferences are, and what motivates, excites or drives them. This is extremely important for working on hyper-personalization strategies in order to provide a more satisfying experience, focused on the emotional and sensory process. 
3. It boosts brand image. By working mainly on the customer’s needs, the coldness of an ad or of direct advertising is left aside. This makes people begin to empathize with the brand, because they know they are not being sought out to be sold a product or service, but are being valued, to the point that the company cares about generating a positive emotion in them. This is achieved thanks to prior data analysis, carried out in order to find out which activities or actions stimulate them when they shop. 
4. It maximizes the perception of product quality. By linking the product with a particular sensation: well-being, happiness, freshness, relaxation, enthusiasm, among others; people will associate the brand with an emotion and, therefore, it will be easier for the value the offered product has for them to increase. This opens the way to work on loyalty strategies. 

In the midst of the digital age, it is essential that neuromarketing has as its ally technology in order to provide a much more accurate analysis of consumers’ emotions or behaviors, with the aim of proposing effective and innovative strategies, supported by augmented reality, virtual reality or artificial intelligence, that significantly impact consumer behavior.