government public relations

Content localization: how to adapt your diplomatic communication to connect in each country

The scene is recurrent in diplomatic missions’ press offices: the Foreign Ministry in the capital sends an official release about a new bilateral agreement and the embassy’s community manager translates it word for word into the host country’s language. It is a fundamental strategic mistake: confusing literal translation…

Francisco Nuñez Avila· Oct 2026

Digital Marketing

Credibility crisis: Why the Foreign Ministry doubts your metrics reports

At the end of each month, diplomatic communication suffers a problem: embassy press chiefs send their capital a detailed report on the performance of their digital channels. The document is usually full of rising charts celebrating thousands of impressions, an increase in organic reach and hundreds of “likes”.…

Oct 2026→

Media

Digital diplomacy with impact: keys to demonstrating the value of your strategy

The end of the quarter arrives and the Head of Communication faces the most uncomfortable meeting on their calendar: presenting results to the ambassador. On the table is a report detailing hundreds of hours invested in design, writing and hierarchical approvals. However, the metrics show stagnant reach and an engagement…

Sep 2026→

government public relations

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