How to make a successful 360 communication plan?

To have a communication plan that achieves all your goals, it is necessary to consider different key players before reaching execution

360 or comprehensive communication responds to a strategy through which brands generate conversation and mobilize information with their internal and external customers based on their strategic objectives. To bring this action to a successful result it is necessary to have a holistic vision of your brand, both from the standpoint of your objectives and their measurement, and of the target.  

When drawing up a comprehensive plan, keep in mind that social media, content marketing, advertising, paid media and a good public relations strategy well articulated and implemented can boost or strengthen corporate reputation, depending on the stage the business is at.  

That is why here we share some guidelines for putting together an ideal external communication plan for your brand and thus make it stand out from the competition: 

1. Analyze the information. It is essential to analyze all the scope in terms of marketing and communication, both externally and internally, as well as to consider the media treatment the company or product has had.
2. Define the objectives. Some of them may be framed around improving the current communication process with customers, developing credibility and trust in the brand, presenting a newly developed product in digital media, among others.
3. Establish the target audience. Consumers, suppliers, employees, shareholders, among others, must be considered. In addition, know in detail which communication channels they consume and which ones you use to communicate with them.
4. Budget. In order to draw up the strategy realistically, it is important to know exactly what budget you have to achieve the defined objectives.
5. Communication axis. Define the tools that will be used: direct advertising, content marketing, digital PR, etc. Here, the message will have to align with the platform and strategy, following a creative idea that will be the backbone of the campaign. 
6. Schedule the actions. Using online work management tools to create agendas, calendars, schedules and others will be useful for establishing order in carrying out the various actions proposed to reach the established goals. 
7. Measure. Monitoring the reach the campaign is having, as well as following up on the fulfillment of the goals set for each action, is vital because it makes it possible to see the return on investment of the implementation and whether the plan is profitable or requires a timely adjustment. 

Let us remember that it is extremely important to work on a comprehensive communication strategy hand in hand with professionals who not only have experience, but can also show outstanding results throughout their track record. Dare to raise your voice with us?