A high CTR, a competitive CPM and a cost per click below average are usually read as signs that an ad campaign is working. However, many startups discover a different reality when the leads reach the sales team: contacts don’t respond on WhatsApp, don’t answer calls or simply disappear before…
Getting a meeting with an international fund is only one part of the fundraising process. Before answering an email or scheduling a video call, having good English-language communication for startups is decisive, since many investors do preliminary research on the company. Website, founders’ profiles, coverage in…
Latin America is going through a new stage for the entrepreneurial ecosystem. Although venture capital investment began to recover during 2024 and 2025, competition for attracting funds, customers and media coverage is increasingly intense. In this scenario, it is not enough to develop good technology or reach growth metrics: it is also necessary to be…
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