
Media training equips a spokesperson to effectively convey corporate messages in front of a media outlet. Public relations professionals often hear company directors or CEOs say phrases like: “I know the company’s topics very well. I don’t think I need media training”.…

If you pay attention to your Communication advisors’ recommendations, you will make your company grow. Considering having a spokesperson in our company is very necessary. If we have one, is it necessary for this spokesperson to be prepared to talk with its stakeholders: shareholders, customers, media and other interest groups of the company? The answer…

Media training can make the difference between a company spokesperson with clear messages and defined objectives; and a leader
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