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Creativity

What is creative advertising and how can it boost your business growth

In the digital marketing ecosystem, ad creatives have become an essential resource for brands seeking to stand out in highly competitive markets. According to Statista data, global digital advertising spending exceeded USD 600 billion in 2023, which confirms that companies that don’t optimize their…

Francisco Nuñez Avila· Oct 2025

Public Relations

Brainstorming to build the best communication plan

Strategy and creativity are two tools of the public relations professional for creating successful communication plans. Brainstorming is one of the techniques that most favors the development of creativity within a team. It consists of one or several sessions in which members present their ideas to solve a problem or create the best strategy…

Jun 2021→

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