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Pharmaceutical communication

How laboratories can build digital authority with young doctors

Strengthening laboratories’ digital authority has become a priority as the behavior of new generations of healthcare professionals evolves. While for decades the in-person visit was the main channel for sharing scientific information, today young doctors turn to Google, databases, professional networks and platforms…

Francisco Nuñez Avila· Sep 2026

Public Relations

Science or advertising? The error in pharmaceutical communication that can trigger fines

The pharmaceutical industry faces a challenge few industries share: communicating innovation without the message being interpreted as improper advertising. In Mexico, where regulation of health-supply advertising is overseen by the Federal Commission for the Protection against Sanitary Risks (COFEPRIS), the difference between informing and promoting can have implications…

Aug 2026→

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