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Not all media look for the same story: how to get your B2B startup to appear in the media
Public Relations
Not all media look for the same story: how to get your B2B startup to appear in the media

Getting coverage in specialized media remains one of the main goals of many B2B startups. However, a frequent mistake is to assume that all technology and digital health media look for the same stories. As a result, companies send exactly the same release or pitch to dozens of newsrooms and, after receiving…

Francisco Nuñez Avila· Sep 2026
Three benefits of public relations for your company
Public Relations
Three benefits of public relations for your company

Benefits of public relations

Nov 2022→
How to write a successful press release?
Public Relations
How to write a successful press release?

The press release is a valuable tool for making an announcement, reporting the launch of a product or telling a story.

Jul 2015→
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