Crisis management

Mining communication in the extractive sector faces a constant problem: when a community conflict, an environmental incident or a debate about the impact of operations arises, response speed is everything. In these scenarios, the press team drafts an immediate position, but the internal matrix requires sign-off from…

The scene is recurrent in diplomatic missions’ press offices: the Foreign Ministry in the capital sends an official release about a new bilateral agreement and the embassy’s community manager translates it word for word into the host country’s language. It is a fundamental strategic mistake: confusing literal translation…

A solid public relations strategy is today a key pillar for connecting with employees, customers and interest groups, ensuring narrative consistency and protecting reputation in scenarios of uncertainty. The importance of a good public relations strategy in a highly volatile business environment. The pandemic accelerated a profound shift in how…