Advertising
Your ads generate clicks, but not sales: the mistake holding back the growth of many startups
A high CTR, a competitive CPM and a cost per click below average are usually read as signs that an ad campaign is working. However, many startups discover a different reality when the leads reach the sales team: contacts don’t respond on WhatsApp, don’t answer calls or simply disappear before…
Francisco Nuñez Avila· Sep 2026