Public Relations
Not all media look for the same story: how to get your B2B startup to appear in the media
Getting coverage in specialized media remains one of the main goals of many B2B startups. However, a frequent mistake is to assume that all technology and digital health media look for the same stories. As a result, companies send exactly the same release or pitch to dozens of newsrooms and, after receiving…
Francisco Nuñez Avila· Sep 2026