The monthly results meeting arrives. The social media manager puts the screen up and the metrics are relentless: organic reach is stagnant and the interaction rate (engagement) barely touches 1%. Seeing this, the agency’s head or director demands more creativity from the digital communication team, asks to “liven up” the…
Beyond circulation and visibility, discover how to measure the editorial return (ROO) of your publication to turn it into a strategic asset of credibility, loyalty and sustainable profitability for the C-Suite. Today brands struggle to differentiate themselves and keep the attention of both their customers and their employees; justifying the investment in a…
The definitive guide to scaling ROI and aligning your B2B marketing. Corporate marketing has undergone an irreversible transformation. In today’s B2B environment, sending generic messages to massive databases is not only ineffective, but damages brand credibility. Today, decision-makers expect digital interactions that understand…
Public relations in the age of artificial intelligence is not disappearing; it is evolving. What was once perceived as a threat —from email to social media to influencers— now shows that the essence of the sector lies not in technology, but in the human capacity to tell stories…
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