Editorial
The strategic value of a corporate magazine: How to justify its investment to Senior Management
Beyond circulation and visibility, discover how to measure the editorial return (ROO) of your publication to turn it into a strategic asset of credibility, loyalty and sustainable profitability for the C-Suite. Today brands struggle to differentiate themselves and keep the attention of both their customers and their employees; justifying the investment in a…
Francisco Nuñez Avila· Sep 2026